Art direction:
Contemporary Art

I am Dilyana Simons, a Bulgarian artist based in the Netherlands, working under the artist name REBELLICCA. After a career in corporate consulting, I turned my attention to creative expression, responding to a life-long fascination with art. Since 2017 I focus on cultivating a distinct artistic presence through painting and writing.


I hold a Bachelor of Arts from Sofia University St. Kliment Ohridski


I think of art as a chance to learn how to live and unfold my own myth.

The way I approach art is strongly influenced by my life as an expat and my previous experience as a business professional. I feel intuitively drawn to complexity and the opportunity to understand, deconstruct or transform it into new perspectives. Art is my playground for establishing connections between seemingly disparate subjects and offering unexpected points of view.

My work gravitates around the concepts of defiance, identity, belonging and consciousness. It accommodates contrasts and dualities into harmonious yet provocative realities. It is an attempt at regaining a sense of freedom and wholeness by bringing together fragmented experiences. In a very real sense, I learn who I really am on the canvas.

Creative Process

The starting point of my creative process is usually a word/concept followed by contemplative meditation. Language is very important medium to me and verbal expression almost always precedes envisioning.

Once I'm able to verbalize and see something in my mind's eye clearly, I turn to the canvas and allow it to further guide me. I let the limited blank space to shape itself around my vision freely, trusting and listening to the the materials I've chosen to work with. I give strong preference to working in series/projects as this provides me with an opportunity of going deep into a theme or a technique.

If a creative process can be summed up at all, mine could be described as a seeking a balance between verbalizing and visualizing, leading and following, intention and intuition, faith and risk taking.

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